I was so happy to see the seasons change on March 20th. Although I appreciate the beauty of experiencing four seasons, winter is my LEAST FAVORITE. Depending on where you live, winter usually means shorter days and longer, colder nights. I couldn't wait to pack up my bulky wool coats, scarves and gloves for at least another nine months

With springtime comes a whole new season of renewal, rejuvenation and refreshing possibilities. This is the time of year when people start clearing out their homes, dusting off their furniture and rolling up their sleeves for that much needed spring-cleaning. Out with the old and in with the new! That rule doesn't just apply to homes, you know. If you own a business or you're looking to strategize for your product, service or idea, you too could benefit from a little sprucing up. The arrival of springtime could mean spring-cleaning for businesses as well, a chance to breathe some fresh air into a stale PR plan. You can start by asking yourself the following questions:

(1) Is it time to blow the dust off your current pr strategy for your product, service or company? What's working for you? More importantly, what's not working? A change of seasons could be the fresh start your business is looking for. Spring into the possibilities and seize the opportunity!

(2) Are all the numbers and email addresses of your media contacts in your Rolodex up to date? Who should you add...who should you delete?

(3) How can you maximize your resources and fresh new ideas to secure yourself some free publicity?